Create Collective Intelligence from Information Chaos
Our platform turns unstructured conversations like interviews, meetings, emails, and chat logs, into navigable intelligence your team can trust, explore, and act on.
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Customer understanding: Better understand customers—drivers of satisfaction, trust, churn, and objection patterns
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Employee listening: Listen to employees at scale—morale, alignment, friction points, and improvement ideas
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Collective ideation: Turn brainstorming into structured themes, prioritized ideas, and actionable next steps
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Discovery: Discover unmet needs, emerging issues, risks, and opportunities hidden in everyday conversations
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Assessments: Assess skills, knowledge, strengths, gaps, and readiness across people, teams, or organizations​
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Experience improvement: Identify and prioritize fixes across product, service, and journey touchpoints
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Trend sensing: Track patterns and shifts over time by cohort, region, role, segment, or community
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Use Cases
Market Research & Communications
For: Research leaders and communications teams
Use: Replace static surveys with adaptive conversations to test narratives, understand perceptions, and gather qualitative evidence that holds up to scrutiny.
Higher Education
For: Institutional research, admissions, and student experience teams
Use: Support program evaluation, enrollment insight, and longitudinal research across students, faculty, and alumni—without survey fatigue.
Professional Service Firms
For: Consulting, HR, accounting, and franchise organizations
Use: Power scalable client discovery, employee voice, and organizational diagnostics while preserving nuance and context.
Civic & Community Engagement
For: Government agencies, nonprofits, and chambers
Use: Enable inclusive community listening, readiness assessments, and policy or program feedback with transparent, traceable insight.
Organizational Insight & Strategy
For: Strategy, transformation, and people analytics leaders
Use: Surface beliefs, patterns, and sentiment across employees and stakeholders to directly inform decision-making.
Research-grade end to end
Sophistication from collection to interpretation.
Built as a complete conversational research system, not an analysis add-on or an AI interviewer with a lightweight dashboard. Most products are asymmetric: they either collect well and analyze shallowly, or analyze well and treat collection as generic input. Blendification is designed to be sophisticated on both ends so the research holds up when decisions get real.
Our Approach to Conversational Research
We start by helping customers Define Research Goals that clarify what you need to learn (not just what to ask). Then we Collect Conversations across many sources so you’re working with the full reality of stakeholder voices.
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adaptive conversational surveys
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recorded phone calls
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meeting transcripts
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customer service logs
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open-ended feedback​
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Next, we Surface Insights by mapping unstructured language into interpretable signals like sentiment, themes, conviction, segments, scales, and relationships, explored through multiple analytical lenses and traceable back to evidence.
Finally, we Codify Intelligence by organizing those findings into durable scorecards, reports, and structured data models your team can reuse, compare over time, and act on with confidence.
Platform Tiers Aligned With Research Needs
Blendification is licensed as a serious research platform with tiers for individuals, teams, and enterprise deployments. The core platform remains the same; scale, governance, and enablement expand with each tier.
