Our Partnership Approach
Blendification works alongside your team to frame the questions, run adaptive conversations, and convert responses into explainable, decision‑ready insight maps.
Design the research
We build conversational frameworks around your objectives, replacing stale survey questions with adaptive dialogue that can probe for depths, mirror tone, and encourage elaboration to capture more useful detail.
Scope
Conversation
Objectives → audiences → sample sizes → timelines
Goals, prompts, guardrails, and evaluation criteria
Ethics
Consent flows, privacy controls, governance
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Analyze into action
Fusion Analytics structures, scores, and visualizes the conversations. Every pattern is traceable to source, and analysts can tune buckets, re‑weight responses, and adjust segmentations.
Market focus areas
Areas where conversational research yields outsized value.
Market Research
Marketing & PR agencies
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Research companies
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Communication firms
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Survey and polling
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Associations
Higher Education
Business school research departments
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Admissions Department
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Student and faculty services
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Alumni organizations
Professional Service Firms
Management consulting firms
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Accounting firms
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Human Resources and Organization Development
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Franchisors​​
Civic & Community Engagement
Chambers of commerce
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Non-profits
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Government agencies
Focus areas adapted from our research focus examples.
What you receive
Configured Fusion Analytics environment
Decisions, evidence, and recommended actions
Source excerpts and audit trail
Owners, timing, and metrics
