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Get Better Answers with Fusion Analytics.

Turn open-ended conversations into explainable, interactive insight maps. Explore themes, compare segments, and trace every finding back to the source.

Overview

Fusion Analytics turns open-ended conversations into a multi-dimensional data map. See patterns across people and topics, compare segments, and keep every result traceable to source.
Visualization-First
Move from lists to landscapes.
Dimensional
Layer sentiment, engagement, quality, segments.
Explainable
Every chart opens to the words behind it.
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Data Map

Our data maps reveal the complexity and nuance within conversations, transforming them into clear visual pathways that make it easier to explore, navigate, and uncover insights.
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AI Automation

Unstructured conversations are ingested as text or audio and turned into structured data using our multi-step AI-automated processes. Fusion's pipeline includes:
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  • Theme Detection — extracts topics and sub-themes from interviews or open responses.

  • Response Generation — creates standardized data points (response primitives) from long answers. 

  • Categorization — assigns responses to buckets with weightings. 

  • Validation — quality checks, traceability to source, and human-in-the-loop control over every step.

Overlays

Make meaning visible at a glance:

  • Color: meta data, sentiment, engagement or customized segments

  • Size: response volume or signal strength

  • Position: segment relationships or semantic similarity

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Drill Down

From signal to sentence in one click. Open any node to see the exact verbatim words behind a pattern and the metadata that supports it.
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  1. Raw Responses — timestamped, speaker‑labeled, and evaluation scores.

  2. Response Primitives — standardized semantic units to retain nuance and fidelity.

  3. Sentiment & Tone — emotional polarity, intensity, class, attitude, and other dimensions that reveal feelings.

  4. Engagement Measurements — how the individual's engagement changes during the survey or interview.

  5. Quality Metrics — amplify stronger signals and dampen low-confidence data.

Correlations

Examine relationships across responses and topics, identify underlying components, and detect patterns and outliers.
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Traceability

Transparent automation that links every structured result to source quotes, evaluation details, and QA/QC metrics. Results are fully editable to ensure the data reflects your interpretation.

  • Source Drawer — see, copy, and export raw conversational data.

  • Mutability — manually add/remove/change response buckets and assignments to get the categorization you trust the most.

  • Weighting — adjust weighting dimensions to focus on signals you care most about.

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Customization

Configure Fusion to your organization.
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  • Buckets & Themes — define or import map structures that fit your needs.

  • Scoring — define custom parameters for scoring qualitative or numerical data.

  • Segments — configure demographic and psychographic based groupings.

  • Exports — define raw and results data in multiple formats to share across platforms.

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